ZellJoy, The Mindful Marketplace was inspired by a shared vision
between two close friends, Ashanti and Dushani from Oakville, Ontario, Canada.

"As online sellers since
2009, we have always been conscious of the environmental impact of eCommerce.

We began as artists/sellers of
our products at Amazon.com, Etsy.com, and Overstock.com.

Conscious of the environment, we switched from plastic bubble mailers to recycled and or biodegradable mailers to ship our orders to customers in 2017.

During the pandemic, we bought
more online than at stores. These orders were filled with bubble wrap and shipped in plastic mailers, which frustrated us as conscious buyers. However,
as buyers, we had no option.

We recognized the need for a
multivendor eCommerce marketplaces like Etsy, Amazon, and eBay for "eco-conscious" buyers and sellers who do care about the environment.

We strive to have an open dialogue with our mindful vendors and create a mindful community to sell their plastic-free packaged sustainable products with guidance from our experiences in selling online for years.