Our Story, Our Promise
The founders of ZellJoy are Ashanti & Dushani, two close friends from Burlington and Oakville, Ontario, Canada.
"During the pandemic in 2021, we bought more online than at the stores. Seeing boxes filled with so much plastic bubble wrap ending at our homes was the starting point. We switched from plastic bubble mailers to recycled paper mailers as online sellers in 2017 simply because we were conscious and did not want our packages ending in the oceans or landfills".
With a shared love for the beach, kayaking, and exact birthdates, our summers were spent on day trips with our kids picking up plastic trash while getting annoyed at those who left it on the beach. We discussed how much plastic is added unnecessarily to online orders and why no one did anything about it. We realized that no major online sellers required their sellers to be more environmentally conscious, and we cannot change major marketplaces. Therefore, we believed we could do this ourselves and began the journey of ZellJoy.
The name behind ZellJoy
We wanted to add "Joy" to the name as we want to inspire "joy" in what we do and bring "joy" to our Planet, buyers, and sellers. The word "Zell" was chosen because it resonated with the word "Sell." However, "SellJoy" was unavailable to buy as a domain, and we both agreed on "ZellJoy."
The ZellJoy Movement
As mothers, we ask what kind of Earth we leave behind for our children. With the "ZellJoy" Movement, we hope to create awareness and evoke change in people, for a better future for our children.
Why Mindfulness and Loving-Kindness to Our Earth?
- Awareness happens when "Mindfulness" happens.
- Mindfulness occurs when "Loving-Kindness" happens.
We believe in nurturing our children to love and be kind to one another and our environment, the stepping stone to a "Mindful citizen."
At ZellJoy, we bring these values to our marketplace and our sellers and evoke change within our sellers.
Bring mindful sellers and buyers together to reduce plastic pollution while creating awareness.
"We bring Green eCommerce with meaningful transparency."
Thank you for reading our story.
ZELLJOY, THE MINDFUL MARKETPLACE
MEET ZELLJOY'S MINDFUL VENDORS
Meet our amazing vendors from all over the world. They have all pledged to package your orders without plastic and their products are made sustainably.
DOWNTOWN BETTY from Vancouver, BC, Canada
Downtown Betty is a natural fiber clothing and Beach Lifestyle Company created by Katie Quinn. The clothing line was started from scratch in 2005 in Vancouver, BC; the beautiful coastal city of beaches.
Lindsay Bechamp & Sandra Borutski from Carleton Place, Ontario, Canada
I am a mom of three and am passionate about people & the planet. TWIG was born out of the belief that if we change even one wasteful habit, we can make a difference. For me, it started by refusing to use plastic wrap.
CARE BY KAVITA - Yogita Mor from Oakville, ON, Canada
"I am the founder behind KAVITA and I decided to start this brand not only because I was struggling to find colourful, chic, and comfortable dresses that work as versatile pieces in your wardrobe but also because I was tired of hurting our Mother Earth
by not shopping consciously."
THE GREEN PETITION by Özgür from Turkey
Green Petition 100% Recycled Bath & Beach Towels. This is not only about us. This is about all of us, about our responsibility towards the planet. As to our part, we simply produce beach towels and peshtemals. This is what we do. For you to DRY RESPONSIBLY!
THE GOOD TEE by Adila Cokar from Toronto, ON, Canada
Today, I am proud to say that we are a Certified B Corporation, and we use only certified Fairtrade Cottons sourced from farmers in India.
NEEPA HUT by Jennifer Shum Abelev from California, USA
JENNIFER SHUM ABELEV is the Los Angeles-based social entrepreneur behind NEEPA HUT. Her desire to make a positive impact was sparked by spending time with artisan communities in Southeast Asia. Seeing the women practice their respective crafts, she was struck by their ingenuity and perseverance, despite their humble surroundings.
Motherhood, for her, took on a new significance after spending time with these women. Consequently, she traded her career in finance for a new challenge, focused on preserving the heritage of Southeast Asia artisans through NEEPA HUT.
The crafts of our artisans shape the social fabric of their villages, and help them provide for their children and families. It is their sense of community and togetherness that Jennifer hopes to extend through NEEPA HUT’s products.
FAVED BY SAMANTHI from Hong Kong
Our product aesthetic is designed to last the test of time.
Samanthi has taken inspiration from childhood memories and vintage jewellery mechanisms to create her contemporary chic luxury gold hardware collection, REMINISCE.
The dazzling STARGAZE COLLECTION, a cocktail chic assortment, is designed for the ones who love colours. The generously large solitaire gems and colour play creations of jewellery, presents in it's uplifting nature, supported by these beautifully structured frames that holds them on a pedestal, sparkled by light.
These gorgeous gems have been collected from all over the world, sorted and calibrated for quality in Sri Lanka. These are then, especially hand cut to design by skilled artisans in Sri Lanka to create our unique Stargaze gems.
PACKGREEN by Sene from Oakville, ON, Canada
Packgreen was created when my wife opened her own e-commerce business and she was unable to buy sustainable source packaging in Canada. We believe e-commerce can become sustainable community in the future in Canada and globally. Packgreen exists to support small business and artisans to support their small business. We are here to make a change.
Oakley Rae Handmade by Brittani Gray from Saskatchewan, Canada.
Partners in Life, Colby and I first met online. We both quickly realized that each others values & morals lined up like a dream.
Fast Forward one year - we welcomed our first child, Oakley Rae in March 2019. The birth of our daughter sparked the creative flame in me (Brittani), so during maternity leave I started creating pieces for my line.
Oakley Rae Handmade was officially launched March 2020.
We Welcomed our second Child Ryles William in March of 2021! A perfect, healthy baby boy to add to our growing family.
Today our days are filled with raising two charming children and growing ORH, while Colby works in Construction.
Econ Fan Filters by Adrian Guerrero from Downey, CA, USA.
Hope for the Next Generation
Every hour air pollution kills approximately 800 people around the world. We want to lower that statistic by empowering everyone to stand for eco-friendly products that prioritize our health and the health of our world.
Here at EcoFan Filters, we're on a mission to give everyone the opportunity to enjoy cleaner indoor air quality, without the guilty conscience of worsening humanity's air quality. In an attempt to improve our indoor air quality, we often turn towards plastic products which exacerbates the air pollution problem.
The air you deserve, made simple with Eco Fan Filters
NAKEDEODORANT by Christine from Innisfil, ON, Canada.
Vegan & Cruelty-Free Deodorant.
We are dedicated to delivering a sustainable shopping experience. Our products come in plastic-free packaging. Let's give back to our beautiful planet by shopping sustainably so our next generations can enjoy it too!
CERT CLEAN CERTIFIED
CertClean is not a certification for products with a certain quantity of natural or organic ingredients but a certification for products free from ingredients that may pose risk to our hormonal, reproductive, and or neurological systems.
PLANTISH by Lydia Li from BC, Canada.
Innovate and Advocate: from product material, production, and shipping, we collect feedback and improve along the way.
Support Local: we prioritize working with local markers, artisans, retail businesses.
Shop for Causes: we are offering the options to donate to various causes very soon.
Pending B Corp: we plan to become a Certified B Corporation by 2022.
Desearth from Lithuania.
Our handmade collection of sustainable creations helps you embody the zero-waste philosophy. in your kitchen, bathroom, and every room of your home.
SUSTAINABLE SHOPPING is your chance to support what is important to you and to our Earth.
Zero waste is a set of principles focused on waste prevention that encourages the redesign of resource life cycles so that all products are reused. The goal is for no trash to be sent to landfills, incinerators , or the ocean.
We are concerned that resorting to disposable items to fight the pandemic only reinforces its root causes. As such, we promote reusable solutions that work in the short- and in the long term.
SASAK MARKET by from Portugal
We decided to stay in Lombak, Indonesia
SARA - PAULO - LIZA - TIAGO
We are all longtime friends, but this is the first time we went traveling together. We love Nature, Surfing, and eating Tempeh so being "stuck" in Lombok in Indonesia seemed like a really good deal for us. On the other side, we didn't know what consequences this pandemic could bring.
We decided to stay!
Everything changed very fast. Within one week, after we made our decision, almost all the tourists escaped back to their countries and there were no more people getting to Lombok. Although we were happily safe, we saw that instantly a lot of shops, restaurants, and small businesses were closing due to the lack of tourism.
A financial catastrophe for all the locals around us. Seeing all of this happening was heartbreaking and we started to wonder how we could help this lovely community.
One day, after surfing there was this local woman selling some handmade products on the beach:
Beautiful Sarong towels, cute shell bracelets, and Rattan accessories. Every Piece was different. She told us that she didn’t sell anything during the whole day yet. “No Tourists, no business“ she said.
That was when we realized it!
We have to help them by selling their lovely products! This is our way to help.
SASAK MARKET by Kitty from Trout Lake neighborhood of Vancouver, BC, Canada.
It started with one cotton round...
Confronted with the amount of plastic my lifestyle was creating, I sought to create reusable products to swap out everyday single-use items.
With a few meters of fabric and no sewing skills, I FaceTimed my dad for help to transform them into facial rounds and bags.
This quickly budded into a (retired) father + (entrepreneurial) daughter project, which combined his 40+ years of textiles experience and my hope to leave the world a little bit better than how I found it.
- Kitty xx
JOIN ZELLJOY AS A VENDOR
Are you a manufacturer of plastic-free packaged sustainable products? Join ZellJoy today.
- Zero listing fees
- Fair commissions
- Free Sustainable Directory Listing
- Free onboarding. We list your products for free
JOIN ZELLJOY AFFILIATE PROGRAM
Join our affiliate program and earn money each time one of your friends and family buys from ZellJoy.
- Earn when your friends buy
- Get discounts on products
- Be the first to know when we onboard new vendors
- Just signup and share!
Why Shop at ZellJoy?
ZellJoy and the Sellers are committed to packaging your orders without plastic that will eventually end up in our Lakes and Oceans.
CARBON NEUTRAL SHIPPING
You as a buyer now have the option of making your order Carbon neutral. Should you decide not to, we will make sure your order is Carbon neutral.
The beautiful products we source from around the world are made with sustainable material, keeping our landfills a bit more cleaner.
More Reasons to Shop
HELPING TALENTED ARTISTS
ZellJoy features amazingly talented artists from all over the world. We give them a "voice" and help them to launch their career at ZellJoy and now you can be a part of that greatness by opting to donate a small amount to the featured artist of the month.
SELLERS GET MORE
ZellJoy is not here to rip-off struggling artists. The owners of ZellJoy started as artists too. We understand.
Sellers pay "no monthly fees" or listing fees at ZellJoy, until they sell at least US$1000 per month.
HELPING OTHERS DO MORE GOOD
ZellJoy creates awareness for small organizations that are doing amazing greatness to make our world a better place for the future.
You can add a bit to that greatness by opting to donate to these wonderful organizations like Krystal Ambrose's the Bahamas Plastic Movement.